The real reason your email campaigns underperform isn’t the copy — it’s a bloated, unverified contact list you’ve never cleaned up. Cutting your email list in half through proper verification and ...

Email marketing has been around for quite some time, and it’s an effective marketing tool. A study by DMA.org.uk found that for every $1 spent on email marketing, the average return on investment is ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

A Trump campaign worker has been fired after trying to blow the whistle on what she called “grift and greed” by top campaign officials—and an alleged “bugging” plot, the Daily Beast has learned. The ...

AI gives your team breathing room. The more space you have to focus on voice, message, and timing, the better your emails will perform. Your team can spend time refining what makes each message matter ...

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our ...