Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll show you. But here’s the problem: Open and click metrics don’t tell you ...

Nutshell reports that successful email newsletters focus on audience value, segmentation, and precise performance metrics, ...

Marketing teams can effectively track the performance of a campaign by monitoring the metrics closely aligned with core ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

Alexey Kachalov is the cofounder and CTO of UniOne and Selzy, email service providers with over 50,000+ users across 30+ countries. Email marketing can be difficult—for both beginners and seasoned ...

For brands looking to establish authority, generate qualified leads, and scale their revenue through digital channels, SysTab ...