The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Julian Ahrends, ADvendio's CTO, takes a look at how agentic AI is impacting the ad tech ecosystem... For years, AI adoption in the advertising industry has been picking up pace. However, the ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Criteo (CRTO) on Monday said it will become the first advertising technology partner to integrate with OpenAI’s advertising pilot inside ChatGPT, marking a new step in the evolution of ads within ...

When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops became sparse and ...

This article was written by Two and a Half Gamers founder and co-host and user acquisition and marketing consultant Matej Lancaric. When you hear "snake" in gaming, it immediately calls to mind ads ...