The Fiat 500 is stylish, fun to drive, great on gas and hilariously easy to park. It's one of the best small cars currently on the market. So why is Fiat continually so bad at advertising it to U.S.

Fiat USA is asking itself a question this week. Is its new viral Youtube video for the Fiat 500 Abarth too racy to run as an ad on TV? Fiat USA is asking itself a question this week. Is its new viral ...

FCA US LLC took three of the top 15 television commercials spots - including the highest rated in the automotive category - in the 27th annual USA TODAY Ad Meter voting during Sunday's Super Bowl. The ...

Fiat SpA-- the Italian automaker with majority ownership of Chrysler Group LLC -- wants U.S. customers to know the Fiat 500 is "Simply More." Fiat North America today officially launched a ...

It’s not exactly clear whether it was Romanian beauty Catrinel Menghia or Charlie Sheen who made Fiat’s Abarth advertorials that successful, but they sure helped with the launch of the beefed-up ...

AUBURN HILLS, MI- Following its debut at the 2012 LA Auto Show, Chrysler Group LLC posted its new "Topless" ad featuring Romanian model Catrinel Menghia online. The 60-second ad is for the new Fiat ...

So much for underground art. Fiat has settled with a group of litigious Bronx graffiti artists whose work appeared in the background of the car maker's controversial new commercial featuring Jennifer ...

If you want to sell product, throwing a little sex into the mix generally works well to attract consumers. Take Fiat’s hugely popular ad for the 500 Abarth, entitled “Seduction,” which inspires all of ...

Italian carmaker Fiat said Wednesday that it will not pull a television ad that features actor Richard Gere driving a car to Tibet. By Eric J. Lyman, The Associated Press ROME — Italian carmaker Fiat ...

The new Fiat 500L is heading to America and the Italian automaker’s newest commercial for its five-door model asks the question: “How different would America have been if the Italians invaded instead ...

In the 60-second “House Arrest” spot, Sheen, badly in need of a haircut, joyrides through the hallways of a party-filled mansion behind the wheel of a Fiat 500 Abarth. He power slides to a stop and ...

In what appears to be cross-promotion between Fiat and an Argentinian plastic surgeon, the car company has released an Alice in Wonderland-like ad in which a man shrinks so that he can swan dive into ...