The Fiat 500 is going back to America and is doing it the right way. The electric variant of the iconic tiny model plays on the same team as Jennifer Lopez. The car shows up in JLO's latest music ...

FCA US LLC took three of the top 15 television commercials spots - including the highest rated in the automotive category - in the 27th annual USA TODAY Ad Meter voting during Sunday's Super Bowl. The ...

Fiat USA just can't seem to stop making good commercials, the latest being for the 500e. "What's a 500e?" you might ask. Let me tell ya! The 500e was built in order to comply with the California ...

If there’s one thing Fiat has proven to do well in North America, is capture viewers’ attention with its ads – well, at least after it learned its lesson with those out of touch commercials starring ...

BIRMINGHAM -- Gas Station TV, the Birmingham-based TV network shown at the gas pump, said Monday it will debut a new commercial for the 2013 Fiat 500 which was created expressly to target consumers on ...

The new Fiat 500L is heading to America and the Italian automaker’s newest commercial for its five-door model asks the question: “How different would America have been if the Italians invaded instead ...

Fiat unveiled the 2025 Fiat 500e Giorgio Armani Collector's Edition at the Los Angeles Auto Show.

As the old adage goes, “you only have one shot at making a good first impression.” Well, it seems the folks at Fiat are paying that no heed. After a lackluster advertising campaign with Jennifer Lopez ...

Italian car maker Fiat has apologized to China for its latest TV ad, featuring Hollywood star and political activist Richard Gere socializing with Tibetan monks. The ad for the company’s upmarket ...

Forbes contributors publish independent expert analyses and insights. I am grounded in autos but range broadly. Continuing its cavalcade of culturally relevant marketing promotions, Fiat Chrysler now ...