LeBron James hadn't logged a single minute of NBA action. Still, when he jogged out onto the hardwood in October 2003, he already carried something entirely his own. Nike made sure the kid from Akron ...

USC’s presence in the NBA surfaced in an unexpected way during a recent Los Angeles Lakers game featuring former Trojan Bronny James. Lakers star LeBron James debuted a custom pair of Nike shoes that ...

Nike and LeBron James have found themselves at the center of controversy over an unusual – and what many on social media have called tone deaf – tribute attempt. The LeBron XXIII "Honor the King" ...

Every four years, a new iteration of Team USA represents the stars and stripes on the basketball court in the Summer Olympics. However, none may be more beloved than the 2008 "Redeem Team." The ...