These free and low-cost marketing tactics can help small businesses engage new customers and retain their existing customer base when operating on a shoestring budget. Many, or all, of the products ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Opinions expressed by Entrepreneur contributors are their own. If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every dollar. While executing your core ...

Firms that successfully compete in today's ruthless business climate are naturally inclined to focus on customer needs. Because they are customer-focused, successful firms are also inherently more ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...