But wait, give us a chance! There’s a reason everyone has a hot take on the marketing funnel. It’s because the funnel is almost certainly the most important mental model in B2B marketing. The funnel ...

When your company is well synchronized with market needs, prospects buy and money flows. Unfortunately, few companies can maintain a constant flow. Salespeople churn out demonstrations, samples and ...

In the last article – Using The Employee Engagement Funnel and Gamification For Business Transformation – we explained the idea of the employee engagement funnel as a representation of employee ...

Whether you have a brick-and-mortar or online business, you must attract visitors and convert them into customers. This means you need a robust sales strategy. Most small business owners use the sales ...