Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing ...

Relatively obscure until the 1990s, GEICO, a direct marketer of auto insurance, began to make its mark when it expanded beyond direct-mail solicitation and spent money on other media, especially ...

GEICO is the third-largest private passenger auto insurance in the United States. The auto insurance category has never been more competitive. With category media spend at an all-time high in the ...

Geico’s popular spokeslizard, the Gecko, has written and illustrated a book. It’s called You’re Only Human: A Guide To Life and will be released this April and sell for $11.95. Workman, which is ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...