Never ending GRWM with a flawless makeup tutorial, sharing step-by-step techniques, product layering, and tips for a smooth, ...

Internet trends rarely remain relevant for more than a few weeks, but there’s at least one that has stood the test of time across decades and platforms — the “get ready with me” video. Also known as ...

Brooks Nader lit up Instagram with her latest bathrobe look, catching everyone’s attention. Recently, she wowed fans by showing off her toned midriff in a black fur full-sleeved crop top with blue ...

With four fuchsia rollers perched atop her head, Toni Bravo's bare face fills the screen, hinting at what's to come. "Get ...

If your latest scroll left you asking, "What does GRWM mean?" you're not alone! The trendy acronym has been making the rounds on social media platforms like TikTok, and while it sounds confusing, it's ...

Beauty entrepreneur Danessa Myricks herself might be coming to a Sephora near you. The owner of the eponymous beauty brand has launched a “GRWM,” the acronym for “get ready with me,” tour to celebrate ...

After the wildfires ignited across southern California more than a week ago, evacuation-themed videos have taken over – and to a mixed response (Getty) Stay ahead of the curve with our weekly guide to ...

These days, it seems like the second you become comfortable with one social media platform, everyone has moved on to the next. And with each new app comes a whole slew of new slang terms and acronyms ...

A woman sits in front of a phone camera propped up against her vanity. She leans in close to the lens, contorting her face to expertly apply foundation and contour, squinting a little to pencil her ...

When the first day of school finally arrives, you want to be prepared—by which we mean camera-ready, obv. Because whether you're a new arrival or returning for your last year, this inaugural moment is ...

IN December 2024, GRWM Cosmetics surprised the beauty community with the launch of its massive Face Card collection, which included palettes and product inserts for face, eyes, brows, lips, and cheeks ...