Givenchy Beauty has unveiled a makeover to its Givenchy Beauty House experience on Roblox in celebration of Pride Month in June, according to details shared with sister publication Marketing Dive. The ...

Gaming platforms have become the first point of call for brands looking to evolve their virtual roadmaps and interact with untapped communities. Now even perfume is leveraging this immersive ...

TWICE member Nayeon has become a new muse for a global cosmetic brand! On January 30, Givenchy Beauty announced Nayeon as the brand’s official muse. An official from Givenchy Beauty said, “Nayeon is ...

When you pick up lipstick at your local department store, you usually know exactly what color you’re getting: rich burgundy, neutral nude, cool coral or whatever you choose. But when you nab a tube of ...