Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

The best analytics systems aren’t those focused solely on tallying metrics, but those that directly connect marketing ...

You can now pull Pinterest cost, click, and impression data directly into Google Analytics via Pinterest Ads Data Import. Why we care. Bringing Pinterest Ads data into Analytics gives advertisers a ...