The big box chain wants to feel more like your neighborhood indie guitar store.

The guitar world is well and truly in the midst of a digital market boom, and as the online space becomes a more important battleground for retailers, traditional brick-and-mortar stores are ...

When Guitar Center announced that it's well on its way to launching its own in-house guitar brand, CEO Gabe Dalporto admitted, "We are about to do something insane." The forthcoming brand's unique ...

Guitar Center CEO Gabe Dalporto has hailed Smith’s innovations, with Mayer delivering a heartfelt speech at the ceremony ...

Guitar Center has finally added an actual letter "G" to its official logo after 50 years. You're probably wondering why this is newsworthy, but if you're here, it's probably because you may not have ...

The CEO is trying to make the stores a destination for ‘serious musicians’ by putting more high-end instruments on the floor and creating an in-house guitar to sell.

Guitar Center on Wednesday announced its namesake and Musician’s Friend e-commerce store saw November and December preliminary sales increase 6.6%. CEO Gabe Dalporto said the quarter was the company’s ...