Sky Sports has axed its new woman-focussed brand Halo just three days after launch, following fierce criticism of the “patronising” TikTok channel. Sky announced on Saturday that it would cease ...

Sky Sports has launched Sky Sports Halo, a new TikTok channel aiming to engage and entertain female sports fans. The channel provides a dedicated platform for women to enjoy and explore content from ...

That Sky Sports felt the need to launch a TikTok channel specifically marketed towards women and billed as its “lil sis” was questionable enough. But once people got a taste of the content on Halo, it ...