The method for measuring first downs in the NFL will switch from chain gangs to camera-based technology in 2025, the league announced Tuesday. The official use of Sony's Hawk-Eye virtual measurement ...

Snowy conditions in Buffalo in Week 14 forced officials to abandon the virtual measurement system. Jamie Schwaberow / Getty Images With the Denver Broncos leading the Tennessee Titans 20-12 late in ...

The Detroit Lions will no longer have to complain to referees about a questionable ball placement, since technology is coming to the rescue. The NFL and Sony’s Hawk-Eye announced a partnership Tuesday ...

Before the rise of artificial intelligence (AI), there was traditional intelligence – like solving math problems without a calculator, writing with a pen and paper or even just having a lengthy ...

The questions Brian Urlacher asked in July became common ones during the NFL preseason. Maybe even the reaction, too, because the Bears’ legendary linebacker was shocked when he first heard about the ...

The first down measurement will be undergoing massive changes during the 2025 season. The NFL announced Tuesday a partnership with Sony’s Hawk-Eye technology as the new primary method for measuring ...

Measurements are reportedly going to look a bit different during the 2025 NFL season. NFL Network's Mike Garafolo reported Wednesday that the Hawk-Eye virtual measurement for line to gain will be the ...

The NFL will replace the chain gang with a virtual measuring system starting in the 2025 season. The virtual system, developed by Sony’s Hawk-Eye, will determine the line of scrimmage and can be used ...