It’s always special when a fish breaks the surface to inhale a topwater lure, but when it comes to freshwater bass fishing, it’s also a cultural phenomenon. Since the sport’s earliest days, bass ...

If there is just one topwater lure to have, it’s the Heddon Zara Super Spook. It comes in a variety of colors and is deadly for trout, redfish and bass. It has been around since 1939 and is a perfect ...

DOWAGIAC, Mich. Almost every serious angler knows about the Heddon Zara Spook, one of the top-10 artificial lures of all time and still a standby after 80 years. But did you ever wonder how it got its ...

Sometimes, the tried and true methods of catching fish are the best ones. The fishing lure industry brought in $5.8 billion a year in 2013, according to the American Sportfishing Association, but it’s ...

Michiana has had a hand in the making of America in so many different ways, including some fishing tackle as we know it today. Legend has it that at the turn of the 1900s, James Heddon was carving a ...

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