2025 just might be the year ketchup is usurped by its yellow sidekick. On Feb. 3, Heinz announced a collaboration with Grammy-winning producer Mustard to create a special-edition sauce. Stream NBC 5 ...

Looks like DJ Mustard, ahem, Mustard done found himself in quite the marketing opportunity, as he’s just struck a deal with HEINZ to become a part of an everyday condiment that people enjoy all over ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Heinz and award-winning music producer Mustard are ...

Yellow mustard's appeal is simple. With its vibrant yellow color, bracing tang, excellent pipeability, and effortless knack for transforming regular wieners into American-style hot dogs, it is the ...

The hitmaker, whose real name is Dijon Isaiah McFarlane, produced Kendrick Lamar’s Grammy Award-winning song “Not Like Us,” as well as “tv off,” which name-dropped Mustard in a way spawned an ...