Have you ever thought about highlighting your jaw? Yeah, me neither — until, that is, I saw everyone on TikTok talking about it. The trend started to bubble up after Bella Hadid was spotted in a few ...

One of the greatest mysteries of makeup is how to contour and highlight based on your face shape. If you're anything like me, these two beauty aspects have confused and haunted me since my early teens ...

Makeup artists are starting to ask clients where they bought their gorgeous highlighter, only to discover it was made in someone’s kitchen for less than $3. This viral DIY highlighter has become so ...

The best highlighter is a shining star of any makeup bag (literally). Adept at making the skin shimmer, gleam, or take on a smooth-as-glass sheen, a good highlighter can revive a dull complexion or ...

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Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. There are plenty of retro trends I've welcomed back with open arms: I've got my eye on ...

Is the jawline highlight the new contour? Judging by the enthusiastic response to the two videos, it could be, so you may want to start practicing your technique now. Pair it with this TikTok-approved ...

It's only the 9th of December and we're already hearing complaints of complexions looking as dreary as the dark mid-afternoons. Not great when you've got more festive parties to make an appearance at ...