Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Amanda Jackson has expertise in personal finance, investing, and social ...

How the success of your business strategy can be enhanced by using key performance measures. Every organization needs to evaluate how they are tracking in relation to the company’s goals. Examining ...

Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

Here's a complaint commonly heard in the managed service provider industry: "My business is twice as big as it was five years ago, yet I am not taking home any more money now than I was then." Other ...

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual ...

For engineers and operations managers seeking to improve production performance, selecting the right throughput metrics is critical. This article outlines practical measurement approaches to help ...

When you contract to have work done for your company, you need a way to monitor and evaluate how well your contractors perform. A plan that includes measurable key performance indicators can keep you ...

Sales is an ever evolving field—what works one day may not work the next. For salespeople to be able to adapt to the shifting landscape, they need to have a good idea of where their strengths and ...

Accurate tracking, measurement, and reporting is mission critical for local SEO marketers. Brands have a massive amount of local and organic search data available to them (especially those with ...

The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront. “We’re more okay than we typically are with trying to understand ...