Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

800.com customers can now measure marketing performance holistically by integrating phone call events with website interactions and conversions. 800.com, a leading cloud telecom provider, announces a ...

WESTLAKE, Texas, June 30, 2025 /PRNewswire/ -- DealerFire, a leading provider of custom automotive websites and digital marketing solutions, has published a new blog post that outlines how dealerships ...