It seems like everyone and their mother now has their own URL shortening service, or at least their own short domain. Short URLs have almost become a branding thing. But as the use of short links ...

The default link shortener on Twitter, bit.ly, just keeps getting bigger. In March, 3.4 billion bit.ly-shortened links were clicked on, up from 2.7 billion in February and only 87 million a year ago.

Bit.ly recently unveiled a new service, Bit.ly Pro, which makes it very simple to host your own custom-branded short URL. The basic Bit.ly Pro service, which is in the free beta stage for now, allows ...