Magnum Ice Cream is scaling back a scented ad at King’s Cross station after commuters complained that the aroma was “sickly” ...
London commuters got a whiff of something unexpected this week — and it wasn’t just the usual Tube funk. Ice-cream giant Magnum has rolled out a “multi-sensory” ad campaign in a tunnel linking St ...
Add Yahoo as a preferred source to see more of our stories on Google. Collage of people waiting for a subway train and decorative Magnum ice cream bars. London commuters got a whiff of something ...