61% of surveyed consumers said they would be more likely to buy from a brand that uses immersive technology, such as augmented and virtual reality (AR/VR) and 3D content, according to Accenture ...
Alex Dzyuba is CEO & Founder of Lucid Reality Labs, the World's top XR Training & Simulations developers for Healthcare, MedTech & Pharma. As immersive technology continues to be a significant ...
Atmosphere is crucial for immersion in exploration-heavy games like The Long Dark and Lethal Company. Immersive game mechanics and detailed sound design enhance the immersive experience in games like ...
Aslanyan is the Head of Growth for HTC VIVERSE an open, cross-platform metaverse to create, connect & explore immersive worlds. Immersive storytelling blends technology and narrative to create ...
Immersion is key in open-world games like Kenshi and Subnautica via player agency, detailed atmospheres, and unique mechanics. Games like The Long Dark and Rain World offer immersive atmospheres, ...
On the Sunday, Aug. 3, 2025 episode of The Excerpt podcast: Forget passive viewing. Audiences today want to step inside the story. From Super Nintendo World to Stranger Things pop-ups, immersive ...
Apple today released a new app for managing an immersive video library on a Mac. Apple Immersive Videos are 3D videos recorded in 8K resolution, with a 180-degree field of view and Spatial Audio. For ...