Japan is currently the fastest growing market for Xbox, with a strong uptake in the country for Xbox Series X|S consoles and a growing collection of independent developers creating for Xbox consoles.

It's been nearly one week since both the PS5 and the Xbox Series X/S first launched, giving those lucky enough to get one their first taste of the next generation of gaming. Though, now it is deeply ...

Microsoft wants to expand its Xbox gaming business to all global regions, but the company faces an uphill battle in countries like Japan. Microsoft aspires to reach games industry leadership by 2030, ...

The Xbox platform has historically struggled in Japan, but that seems to be changing. Xbox's business boss for Asia, Jeremy Hinton, recently said that Japan is actually the "fastest growing market ...

Phil Spencer has said that Xbox is working "every single day to increase our line-up of Japanese games", in order to "help bring Japanese games around the world." Speaking during the Xbox Showcase at ...

Microsoft has exceeded most expectations for the launch of its Xbox video game system, with sales of 1.5 million units in the device's first month and a half on the market and an average of three ...

The Xbox Series S is outselling the PlayStation 5 in Japan. Microsoft’s decision to sell a cheaper, less powerful next-gen console appears to be paying off. Unlike the Xbox Series X and the ...

The Xbox Series S has managed to outsell the PlayStation5, though this is likely down to supply chain issues. Recent sales data in Japan have shown that for the first time since 2014, the Xbox has ...

U.S. video game console maker Xbox has never made its mark on Japan in terms of sales, but after two decades and several missteps, it has no plans to give up. Last week, Xbox shared news on upcoming ...

It's no secret at this point that, historically, Xbox sales have not been kind to Microsoft with regards to the Japanese market. While Nintendo and Sony both still soar when it comes to their ...

Not including the Series X. After years, or actually decades of market dominance in Japan, this generation’s Xbox Series S has outsold the PS in the country. This is a first for both product lines, ...