The social-first campaign features Grace Ann, Brooks, Mary Holland and Sarah Jane.

John Frieda is no stranger to launching effective products for all hair types. The drugstore haircare brand is a household staple . . . especially among curly haired gals (hello, Frizz Ease). Now the ...

Anyone with hair prone to frizzing knows: It’s not just something that strikes in summer. Humidity and heat? Yeah, frizz will happen. But winter dryness and hot forced air mean frizz is a year-round ...