Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

Nike has unveiled its first "Just Do It" ad narrated by Colin Kaepernick, a spot scheduled to air during the NFL season opener Thursday night as well as during the U.S. Open tennis tournament and ...

Colin Kaepernick will be one of the athletes featured by Nike as the athletic apparel company marks its 30th anniversary of the famous "Just Do It" ad campaign. The former 49ers quarterback on Monday ...