They are a staple of the supermarket cake aisle and in many a school lunch box - Mr Kipling's cakes are some of the most popular in Britain. It doesn't matter if your favourite is a slice of Angel ...

Mr Kipling has found himself in hot water with shoppers this week after Sainsbury’s customers were left shocked at the prices of their cakes. One pack of their individually wrapped chocolate slices ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. On a rainy afternoon in Salford, Greater Manchester last week, Madina Jama was looking for comfort. She paused ...

The owner of some of the UK’s best loved and most famous food brands hailed standout performer Mr Kipling, on Thursday which ...

The familiar brand’s sweet treats have seen notable price hikes this year – we put them to the taste test against their competitors With 25 years of experience as a Telegraph columnist, chef and food ...

The goal of all outdoor food advertising should be to paint the product’s appeal with such vivid brushstrokes that passersby can practically taste it. U.K. cakemaker Mr. Kipling has gone a step beyond ...

Mr Kipling cakes firm Premier Foods has said it is hiking prices in the face of soaring costs in the latest sign of mounting pressure on household food bills. The group – which also owns brands such ...

The scheme, the brainchild of JWT London, left the creators with a literal mountain to climb as they were tasked with constructing the poster with 13,360 Mr Kipling cakes. After the build, the public ...

MR Kipling’s exceedingly good cakes have become exceedingly expensive. Earlier this year consumer watchdog Which? warned Bakewell tarts and chocolate slices had gone up by 129 per cent and 98.7 per ...