LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

STORY: Lego wants to build its environmental legacy. The toymaker said Wednesday (August 28) it was on track to replace fossil fuels used in making its bricks with more expensive renewable and ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The LEGO Group has unveiled its first LEGO Pokémon sets and Trainer Challenge, as fans push for Smart Brick compatibility in ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Lego fans of all ages are gearing up for the New Mexico Brick Convention, taking place on Saturday and Sunday, Jan. 17-18, at ...

Bricks & Minifigs Minnetonka is becoming a hub for LEGO® resale in the Twin Cities, with customers bringing in ...