Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

In the bustling world of QSRs, loyalty programs have become essential for engaging and rewarding customers. However, the plethora of programs and apps can be overwhelming to customers. To stand out, ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

SAN MATEO, Calif.--(BUSINESS WIRE)--Veryfi, using artificial intelligence (AI) technology to instantly transform documents into structured data, today announced that in 2022 and early 2023 the company ...

Marketers still confuse customer experience efforts with traditional strategies like loyalty marketing programs. But there’s a fine line between the two. Today’s marketers are increasingly seeing ...

Sai Koppala, CMO of SheerID, where they verify audiences for brands to extend exclusive zero-party data marketing offers to consumers. As Gen Z ages into a core consumer demographic, marketers are ...

Retail marketing giant Kroger and its 84.51° unit have been pioneers in the burgeoning marketplace of data-driven retail media, and now they are combining it with the Kroger’s massive loyalty ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...