Market development and market penetration were two of four distinct company growth strategies identified by Igor Ansoff in a 1957 "Harvard Business Review" article. Product development and product ...

Issuance Plan for Government Securities: Provides guidance on developing an issuance plan for marketable government securities. Describes the steps involved in the process, considering debt management ...

1. Let me begin by thanking Manoel Felix Cintra Neto for the invitation to this conference and President Meirelles for that very kind introduction. 2. I would like to talk to you this evening about ...

While many businesses scale back in times of economic uncertainty, those that are willing to invest strategically can expand their market share and position themselves for success when the economy ...

The sportswear industry is a vibrant and highly competitive market, where brands must continuously innovate and differentiate to thrive. In my recent acquisition of a sportswear company, I've learned ...

Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

In an era where speed, relevance and precision define winners, companies can no longer afford to guess what their customers want. Traditional market research—think surveys, focus groups and quarterly ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

What is marketing? And business development? Ask ten A/E/C professionals these questions, and you are likely to receive ten different answers. As an industry, we’re certainly not short on opinions and ...