When was the last time you "redesigned" your restaurant's menu?"Isn't it enough just to list the dishes and prices?"If you ...

Money expert exposes the psychological tricks restaurants use to make diners choose pricier dishes Expert reveals menu design secrets including decoy pricing, strategic placement, and the elimination ...

Operators reveal the tips, tricks and cheats to create a brilliant menu, from never underpricing your dishes to always ...

Get full access to The Daily Beast for $1 A classic new book charts the rise of the restaurant menu, writes David Lincoln Ross. A restaurant menu is the nexus of a diner, a dinner, a chef and the ...

Walk into any pizza shop and an aroma of dough, sauce and cheese will waft throughout the building. Pizza shops have the advantage of giving off a good first impression through smell but when that ...

Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...

Diners may regard a menu as little more than a restaurant’s bill of fare, but chefs and owners know these deceptively simple-looking lists are layered with significance. At Alinea, Grant Achatz’s ...

Responding to the rise of American obesity rates, some politicians have proposed regulations that would require restaurateurs to reduce portion sizes, eliminate drive-thrus, and limit soft drink sizes ...