Just three months after Netflix surprised the world with the news that it plans to launch an ad-supported tier, the streaming leader has settled on its third-party vendor of choice: Microsoft. But why ...

Microsoft Advertising underwent significant restructuring in March 2024 and is now part of a new division called Microsoft AI, marking a pivotal integration of AI across all company operations, not ...

The newest ad to join the growing collection of various nags and prods to use mostly Microsoft services is for OneDrive. What's particularly annoying here is that it's a full-screen pop-up pushing the ...

Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, the future of ...

Microsoft Advertising is completing the transition of moving in-house sales and technology teams to leverage and monetize Xandr’s supply-side platform (SSP). It will make available on one global ...

Windows 11 has a new advert for PC Game Pass in testing It offers the ability to give up to five friends a 14-day free trial ...

Advertisers are currently unable to access the Microsoft Advertising console right now. Microsoft confirmed there is an issue and that its engineering team is working to resolve it. This is impacting ...

ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion. So why is this big news? Google and Meta are showing signs of fading, making more room for emerging ...

Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes ...

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft ...

Microsoft announced the slowest growth in its digital advertising business in more than a year, part of a bevy of tech giants to report decelerating ad revenue amid the broader economic downturn.

Microsoft reveals the impact of inclusive ad messaging on Gen Z consumer behavior, along with prompt engineering tips to improve ad copy. Inclusive advertising significantly impacts brand perception ...