Microsoft is getting more disciplined on AI spending and is better positioned than rivals for a consumer-spending slowdown, ...

It seems like Microsoft might actually be doing something to extend the life of the Xbox brand this year. With Nintendo ...

As a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamically changes content on the screen to provide ...

Microsoft Advertising has shown off new ad formats that insert massive ads right into Copilot, alongside pilot programs to ...

Skype users will be able to use their existing accounts to log into Teams. Microsoft has for years prioritized Teams over ...

Microsoft recently unveiled new interactive ad formats for Copilot, including Showroom ads and Dynamic filters, which are ...

The role of the agency in modern marketing is changing and no one understands that better than Mark Phibbs, who has led ...

To be worthy of the Xbox brand, Microsoft needs to design a front-end that is built from the ground up for handheld use case.

Microsoft has decided to give its Copilot app a fresh coat of paint for Windows users, making the new AI app more in line ...

Microsoft brings a new Advertising Showroom ads program to enable Copilot in helping you with your shopping. Here's more ...

in the future, Microsoft plans to integrate a brand agent that will allow consumers to interact directly with the representative. Brand agents will become the expert that a consumer would expect ...