Choosing a minimal makeup routine is about far more than saving money on lipstick; it is an exercise in psychological freedom ...

Ever wonder why some women just grab their keys and go while the rest of us are fighting with winged eyeliner? It turns out, ...

In a world where beauty routines can feel more like full-time jobs, a quiet shift is happening. Call it skinimalism, the clean girl aesthetic, or just common sense, but minimalist beauty isn’t just a ...

Find out about the latest happenings in the world of entertainment, and also learn from experts about: relationships, ...

Full-on glam is a look typically reserved for special occasions - a night out on the town, a cocktail party or a birthday celebration. There’s even a slang term, “birthday makeup,” that refers to an ...

I've always found joy in makeup—the creativity, the freedom, the thrill of the transformation. But one thing I have found anything but joy in is removing my mascara. There's something endlessly ...

Celebrity makeup artist Nina Park shared Hailey Bieber’s newest look in an Instagram post. The model wore minimalistic makeup from Rhode Beauty and stunned the internet with zoomed-in shots of her ...

Merit Beauty, founded by entrepreneur Katherine Power in 2021, is on the cusp of its fifth anniversary in 2026. Here, the ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. But wait, there’s more. Merit has also introduced two other ...