Mobile devices have become extensions of our lives, transforming from mere means of communication into entertainment, primary sources of information and work assistants. In general, mobile users spend ...

Cheetah Mobile’s been on the prowl for ad tech since 2015, when it paid $58 million for French mobile performance marketing company MobPartner. The MobPartner acquisition is the cornerstone of Cheetah ...

A new report from Mistplay sheds light on some of the behaviors of mobile gamers and their relationship with their games — including how monetization affects them. According to their 2024 Mobile ...

AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution startup Adjust for $1 billion. The news was confirmed by AppLovin ...

Adpub, Aurora Mobile’s app monetization platform, has already established itself as a trusted solution for developers to maximize advertising revenue. By aggregating SDKs from over ten major ...

Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here. Israeli tech firm IronSource has confirmed that ...

FOSTER CITY, CA / ACCESS Newswire / / MATRIXX Software, a global leader in monetization solutions, today announced the ...

Mobile games rely on various strategies to monetize their games to generate a profit. Some of these avenues lead to a negative impact on gameplay, such as monetization via video ads. These ads pop-up ...

Facebook’s stock jumped last month, once it began to generate real money from mobile advertising -- $150 million, or 14% of its total third-quarter revenue of $1.26 billion. On its own third-quarter ...

NEW YORK ? A Mondelez executive at the Mobile Marketing Association?s SM2 conference said that experimenting with mobile marketing is only truly valuable when working towards monetization. In the ...

Aurora Mobile Limited has announced the integration of DeepSeek, an advanced large language model, into its Adpub app monetization platform to enhance developer tools and app revenue. This strategic ...