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DJ Chika Takai brings Japanese hip-hop to the NBA

Balancing a large drink and a tray of loaded nachos in one hand, I walk up the steep stairs to my seat at the top level of Atlanta’s State Farm Arena. I hear the music before I see her. A bass-heavy ...
The New York Times

When NBA legends became rappers: Remembering the Converse Weapons commercial

Kevin McHale, Larry Bird, Mark Aguirre, Bernard King, Isiah Thomas and Magic Johnson starred in a commercial for Converse "Weapons." Illustration: Kelsea Petersen / The Athletic; Photos: Brian Ach / ...
The New York Times

How Shaquille O’Neal and Damian Lillard made it in hip-hop as NBA stars

Shaquille O'Neal helped pave the way for NBA stars to find success in hip-hop. Damian Lillard followed suit with his lyrical talents. Illustration: Kelsea Petersen / The Athletic; Photos: Gabe ...
National Basketball Association

The Athletic: How Shaquille O'Neal and Damian Lillard made it in hip-hop as NBA stars

Shaquille O'Neal and Damian Lillard are the two who have generated the staying power to make it as an NBA standout and as a hip-hop artist. Tony Jones, The Athletic Portland Trail Blazers, Damian ...