There’s a reason why so many companies rely on Net Promoter Score (NPS) as a customer-experience metric. It’s relatively simple to implement, and the output—an easy-to-understand score—slides ...
While Net Promoter Score (NPS) has become the default way of measuring product success, it is deeply flawed. Instead of relying solely on NPS, product teams should prioritize usage, retention and ...
Parks Associates’ new Tech Ecosystem Dashboard, featuring ownership and purchase intention data from surveys of 5,000-8,000 US internet households, finds the net promoter scores (NPS) for ...
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