New Balance-branded insoles are set to become an official part of the Superfeet portfolio. The two companies have agreed to a deal for insole maker Superfeet to license insoles bearing Boston-based ...

Brands without data-driven services and products might feel pressure to step up their games, as others jump in with both feet. Sneaker brand New Balance and technology giant HP, along with insole ...

A Ferndale manufacturer recently signed a key licensing agreement with a national shoe company. Superfeet announced in a news release that it secured a license agreement with New Balance for its shoe ...

New Balance Japan has given us another reason to shop overseas. NB Japan has turned to the Teijin Fibers Limited group to supply replacement insoles for its running shoes, resulting in some advanced ...