Reinventing an icon is always a risky business. New Coke, the Apple III, Levi’s Type 1 jeans: All crashed and burned amid a mountain of marketing hype. So it’s perhaps understandable that JLR took ...

Land Rover is gearing up to launch a long-mooted and highly anticipated smaller, entry-level Defender as a crucial new model in its electric car portfolio. The rugged, compact 4x4 is rumoured to have ...

Land Rover is preparing to build on the Defender’s legacy with a new, more compact SUV that trades traditional power for a fully electric setup. Rumored to wear the Defender Sport badge, the model has ...

Based on Jaguar Land Rover's new electric vehicle-centric platform for compact and mid-size BEVs, the Defender Sport is due in 2027 as the first of many products of the standalone Defender brand.

Charlotte Blank was U.S. CMO since October 2022. Her new position is North American brand director, Defender and Discovery, Jaguar Land Rover North America.