Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

ALBAWABA - American sportswear brand Nike has sparked widespread controversy after revealing its new ad campaign, "Never ...

Part of Nike's advertising campaign for Monday's 130th Boston Marathon backfired enough that the company walked back its ...

Discover the best ambush marketing campaigns that cleverly capture attention and create buzz around brands.

Add Yahoo as a preferred source to see more of our stories on Google. Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. Two days later, Adidas ...

One of the biggest professional names to come out of the Oregon Ducks football program, and one of the most private figures in football is Los Angeles Chargers' starting quarterback Justin Herbert.

(Reuters) -Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which rivals have stolen market share and high ...

Nearly 40 years ago, Nike introduced its iconic “Just do it” slogan, which ultimately fueled one of the most successful and influential marketing campaigns in U.S. history. It launched with a series ...