Opinion

Nike criticized for walking back Boston Marathon ad following ‘pace shaming’ backlash

Nike faces backlash over a Boston Marathon ad critics called 'pace shaming.' The company pulled the sign and promised to do better for all runners.
Yahoo! Sports

Nike removes controversial advert at Boston Marathon after backlash from runners

Nike has removed a controversial advert seen in Boston ahead of Monday’s marathon in the city. The sign, which read, “Runners welcome, walkers tolerated,” was seen at Nike’s Newbury Street location ...

Nike Facing Major Backlash After Pulling Controversial Boston Marathon Ad

The 2026 Boston Marathon is set for Monday, April 20. Ahead of the Boston Marathon, Nike put up an ad: "Runners welcome, ...
The Spun on MSN

Nike forced to remove 'offensive' ad before Boston Marathon

Nike was reportedly forced to remove an "offensive" ad before the Boston Marathon on Monday. Monday, April 20 is Patriots' Day in Boston. The Red Sox will be playing an afternoon game and the 2026 ...

Nike Pulled a Boston Marathon Ad After Backlash. Here’s Why Runners Were Upset

A storefront slogan meant to energize Boston Marathon week instead ignited backlash, with runners calling it exclusionary and out of touch.

Nike Withdraws Exclusionary Ad Before Boston Marathon After Backlash

Part of Nike's advertising campaign for Monday's 130th Boston Marathon backfired enough that the company walked back its messaging last week. The company had displayed a sign reading “Runners welcome.