To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Women athletes played a lead ...

Mary Cain claims Nike's inclusivity and body positivity rhetoric clashes with alleged treatment of her and it ties in with ...

NBA star Kevin Durant is venturing into the NIL space. He has launched a program at Texas in partnership with Nike, and women’s basketball star Madison Booker is the first athlete to sign a deal.

Nike on Friday announced an NIL partnership with 16 Texas Longhorns' student-athletes across multiple sports - marking the second NIL-related partnership involving Nike and Texas in the past week.

Nike is getting ready to launch a new ad featuring only female athletes! The ad will include a voice over from tennis star Serena Williams, and it will also feature Olympic gold medalist and World ...

Nike is celebrating the WNBA's 30th anniversary with special shoes for Sabrina Ionescu, A'ja Wilson, and Devin Booker.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Female athletes played a lead ...

Interview with WNBA legend Diana Taurasi on her battle against eczema and the progress made by WNBA players in the sneaker ...

Nike has localised its global 'I Woman'platform via on-ground activities, local spokeswomen and integrated offerings. According to Beverly Wong, marketing manager of Nike Singapore, the Nike Women ...

Professional team sponsorships in soccer and lacrosse will help Nike expand and build out its presence in other sports categories separate from its rejuvenation of Nike Running.