Car manufacturer Toyota chose not to renew their sponsorship after a decade-long £627m stint with the IOC that included the ...

Long-running sponsors Panasonic has announced the decision to end its partnership with the Olympic Games, citing "management ...

Its sponsorship deal is due to end in 2024. Coca-Cola, as the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages, have sponsored the Olympic Games since 1928 ...

Chinese consumer electronics company TCL is reportedly close to becoming an official sponsor, providing a much-needed boost ...

McDonald's has ended its 41-year-long Olympic Games sponsorship deal three years early, the International Olympic Committee said on Friday. The fast-food giant has been a sponsor since 1976 and is ...

The Olympic Games have been a revenue generating enterprise for the IOC from nearly their inception. WSJ’s Stu Woo unpacks the history of brand partnerships and the challenges sponsors are ...

Japanese Olympics sponsors are canceling or scaling back booths and promotional events tied to the Tokyo 2020 Games, frustrated by “very last minute” decisions by organizers and a delay on ...

(ATR) Bell Canada has won the top sponsorship spot with the Vancouver 2010 Winter Olympics with a $200 million CDN deal, nearly half of which is cash. While Bell Canada has been an Canadian ...

Japan’s Panasonic Holdings said on Tuesday it would end its 37-year contract as a top sponsor for the Olympics following the end of the Paris Games. The Osaka-based company first became an ...