Stefan Pollack is president of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. The request for proposal (RFP) process is designed to ensure ...

Links remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming increasingly difficult as Google continues to get ...

There's a legend in the PR industry: the publicist who showed up to work for 10 years without ever once actually sending a pitch. Supposedly, he just sat there checking his email and pretending to ...

It’s that time of year again. You and the other leaders at your company are spending time looking back on the year’s performance–what went well, what could be improved, what you’ll make room for in ...

Public relations and sales are extremely similar, and both are integral to an organization’s success. Companies depend on sales to drive revenue, and they need positive public relations to build ...