Google and Unity’s new gaming platform is a threat to Roblox. Why it could lure creators away.

Google and Unity Software’s new artificial-intelligence-powered game platform could pose a threat to Roblox.

14 OSS Game Engines to Replace Unity/Unreal [Measured October 2026]: Fee Breakdown and Migration Steps

Engine fees kick in "after you succeed"Whether you are an individual developer or a small studio, the scariest thing when ...
The Next Web

Google launches Playground to turn prompts into games, with Unity on board

Unity Spark is about being able to create real, unique interactive experiences,” says Unity’s CEO of its Google Playground partnership.

Unity Advances 2% as CEO Eyes Console Reach for Google-Built Game Platform; Roblox Barely Budges, Take-Two Treads Water

Shares of Unity Software (NYSE:U) are pulling away from the rest of the gaming group after the company’s chief executive described how a new creation platform built with Alphabet‘s (NASDAQ:GOOGL) ...

Google taps Unity to bring AI game creation to the masses

Unity Software Inc. U stock traded lower Wednesday, reversing premarket gains that followed the announcement of an AI gaming partnership with Alphabet Inc.’s GOOG GOOGL Google. The companies said ...

Unity CEO on Google partnership: Hope to bring Unity's game development platform to new creators

Unity CEO Matthew Bromberg joins 'Squawk box' to discuss details of the company's new strategic partnership with Google, the launch of 'Unity Spark' later this year, integration of AI, and more.