Subliminal TikToks, which contain hidden personal affirmations, are exploding on the platform, with the hashtag #subliminal reaping more than 600 million views. Tik Tok TikTokers eager for more ...

Black people are constantly berated by negative images and storylines in media that are oftentimes perpetuated within our own families and communities. Positive affirmations can help more of us ...

Self-affirmation theory was proposed by psychologist Claude Steele in the late 1980s and remains popular today. The theory suggests we have a deep desire to craft a personal narrative that we are ...

Everyone has voices in their head. For many, they make up a constant long-running monologue. These voices are present even if you are not aware of them; they are conscious thoughts as well as ...

Whether you’re feeling proud of yourself after a major accomplishment or feeling down on yourself after a day when you can’t seem to get it right, the way you talk to yourself matters. That’s the idea ...

Scroll through social media and you’ll quickly encounter phrases like “I am worthy” or “I choose happiness”. The tantalising promise is: repeat these positive affirmations often enough and you’ll be ...