Enjoy Life Foods has packed up a yellow school bus and is on the road with a sampling tour to introduce families to its allergy-friendly foods that work well for school lunches and snacks. Enjoy Life ...

Each year, food brands pour small fortunes into experiential marketing programs that leadership can’t confidently defend.

At Gordon Grade Coffee Company's office in Midtown Manhattan, 2,000 individual servings of Dr. Drip's eco-friendly premium drip coffee are ready to be shared with the masses. The start-up plans to ...

For years brand marketers have used product sampling to introduce new products and solicit consumer feedback. That technique remains viable, but has advanced with the explosion of digital solutions.

The concept of product sampling seems incredibly simple: you give consumers a little piece of your product with the hopes of a favorable experience, a purchase and ideally, loyalty to your brand.

Many types of businesses use product samples to allow potential and prospective customers to experience their products in hopes of enticing them to buy. Restaurants, for example, might offer free ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...