Pure Michigan Superfan Day invites residents and travelers to share their favorite Michigan moments on social media May 28 ...

GRAND RAPIDS, Mich. (WOOD) — Tourism group Pure Michigan has collaborated with a Michigan perfume shop to create FRESH, a fragrance inspired by Michigan summers. The scent, which is available for $32 ...

The state’s leading tourism industry providers and officials traveled to the Pure Michigan Governor’s Conference on Tourism, held in Kalamazoo this year, where I caught up with many of them on the ...

MICHIGAN — 2025 is the year of "slow travel" and this time of year, travelers can make an "un-resolution" to enjoy vacation in a more meaningful way. Pure Michigan is here for it all, because no ...

As part of a tourism campaign, Michigan has developed fragrances inspired by some of the state's aromas – including its coastline, flowers and vineyards. But what do people make of the fragrances?

LANSING — Pure Michigan is encouraging travelers to stop and smell the tulips this year through its promotion of slow tourism practices. The Pure Michigan campaign predicts that the slow travel trend ...

May has been declared "Pure Michigan Month" as the state's tourism and travel theme hits 20 years since its introduction.

The new state budget slashes Michigan’s tourism advertising campaign nearly in half, marking the second cycle in a row that deep cuts have followed a high-spending year while irking tourism groups ...

MICHIGAN — Before Michigan was marketed as “Pure” it was called a haven, a playground and an empire of tourism. Tourism campaigns do the heavy lifting of promoting a state’s identity, amenities and ...