Rainbow Loom kits, which enable kids to make customized bracelets out of rubber bands, are the latest fad among the younger set. Aoife Rouse, an 11-year-old expert, shows the anchors how to get in on ...

Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible/virtual ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Friendship bracelets? Silly Bandz? Those are SO yesterday. This year's hot trend with the elementary school set is Rainbow Loom bracelets. But you probably already know this if you have a young girl ...

Jimmy Kimmel has been asking kids to send him rainbow loom creations just for fun. But last night on Jimmy Kimmel Live, the host decided to use his show’s platform to raise money for children with ...

The loom is intended for “6 and up,” but Brycen, the aforementioned nephew, is persuasive, and in my family, there is always a fallback position: Joan will figure it out. Sure enough, I stopped in for ...