Ever wonder what really goes on behind those gleaming counters and perfectly plated dishes? The restaurant industry operates ...

In theory, the idea of a secret menu is that it's word-of-mouth only. The problem is that a secret menu is only good for business if everybody knows the secret. Despite that paradox, every chain ...

Iconic Chicago and suburban restaurant chain Portillo's just released its "secret" menu with two new items, but there's a catch -- and finding the mysterious menu is more hidden than customers may ...

Starbucks unveiled “secret menu” items on its app this week. In a not-so-secret, very public publicity campaign, the coffee giant announced that select customizations for its most popular “secret menu ...

Whether it's the thrill of pushing boundaries or the natural human instinct to uncover hidden truths, restaurant secret menus give fast food customers a sense of exclusivity. The no-frills ...

"That’s how Animal Style burgers got their name, and the request is the first known instance of a secret In-N-Out menu item," ...

The Secret Recipe menu with prices may slightly vary according to your nearest location. I’ve provided the menu of Secret ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. The orange boxes of Coqodaq’s famed chicken nuggets fill the ...